Experts in customer onboarding and KYC
HooYu is a global leader in digital identity verification, helping organizations confidently verify who their customers are in a fast-moving digital world.
Our story began with a passion for data, trust, and innovation.
The team behind HooYu pioneered online people search more than two decades ago with the launch of 192.com, one of the UK’s most widely used consumer data platforms. Building on that success, the same expertise was applied to create 192business, a market-leading identity verification solution trusted by organizations to reduce fraud and streamline customer onboarding. In 2012, 192business was acquired by Experian, marking a major milestone in the evolution of our identity expertise.
Today, HooYu is fully part of Mitek Systems, Inc., a global leader in identity and fraud prevention technologies. Together, we deliver advanced, end-to-end solutions that help businesses meet regulatory requirements, prevent fraud, and create seamless digital experiences for their customers.
Our technology supports banks, fintechs, online gambling operators, sharing-economy platforms, online retailers, and many other organizations that need to onboard customers securely and efficiently. By combining intelligent data sources, document and biometric verification, and deep identity expertise, we help our clients increase conversion, reduce risk, and build trust at every step of the customer journey.
At Mitek, we believe identity should enable opportunity, not create friction. That belief drives everything we build, every partnership we form, and every customer we help protect.
